identity coach

You decide for yourself, who you are, by dropping the labels and the expectations from others and reconnecting to your true self.

I’m Erica and I’m from Ngati Raukawa e Te Aitanga-a-Hauiti, and grew up much of my life in Australia. I am a business owner, a women’s identity coach and a big-picture strategic thinker.


I work with women to help them understand how to reclaim their identity and start being the leader of their lives. I support women to understand the strength of communication, the strategy of using language to affirm who they choose to be. This includes the stories they tell themselves and the stories they tell others about who they are. Both play important roles in how they show up and present themselves in the world.




The Healing Our Identity podcast explores the stories and voices of Indigenous women.


Starting with Erica's personal story of growing up Māori  in Australia. The first series is a personal reflection of Erica's own journey to reclaim her identity and voice her truth, unapologetically and from her heart. 


Series 2.0 is out now! 


Series 2.0 showcases deep and raw conversations exploring the voices and stories of Indigenous Women from around the world, sharing their knowledge and wisdom, vulnerably and powerfully.   


Do not miss these powerful conversations.



Get my free masterclass on what identity looks like once you drop the labels and expectations that others place on you. Find out how to do this for yourself and a gain a new perspective on how to be unapologetically you. 

© Copyright Cultures of Change PTY LTD. All Rights Reserved.